How We’re Fighting Deepfakes – Live from Dubai


Behavioral Signals at /function1 Conference & Exhibition 2025 in Dubai

When Behavioral Signals took the stage at the /function1 Conference and Exhibition in Dubai, it was about more than attending an event; it was a chance to showcase the cutting edge of behavioral AI. Our CEO, Rana Gujral, delivered the opening keynote, “Fighting AI with AI,” confronting the deepfake problem head-on and showing how behavior-aware AI is already shaping the future.

“By unifying signal analysis with emotion & behavioral consistency checks, we stop deepfakes in real time and make the outcome explainable & deployable in the most demanding environments,” said Rana Gujral, CEO of Behavioral Signals.  (PR Web)

Rana’s message was clear: synthetic voices are increasingly convincing, and enterprises and governments need tools that can detect the behavioral and emotional cues behind the voice, not just the words.


Panels That Went Beyond the Usual AI Talk

Rana joined two high-value panels, diving into real-world applications of voice and behavioral intelligence:

  1. Panel: Proactive AI in Customer Service
  • Moderator: Faisal Iqbal – AWS Middle East & Africa
  • Panelists:
    • Bimal Mehta – Head of AI Engineering, Vanguard
    • Karina Lysenko – CEO, Twinby Global
    • Petar Savic – GP, Supreme Factory
    • Rana Gujral – CEO, Behavioral Signals

Focus: Real-time behavioral inference transforming customer experience. Rana emphasized reading how people speak to predict their needs.

  1. Panel : Moving Industries Forward with Conversational AI

  • Moderator: Aalia Mehreen Ahmed – Entrepreneur Media, MENA)
  • Panelist:
    • Peter Zemsky – Founding CEO, Lexarius, INSEAD
    • Rana Gujral – CEO, Behavioral Signals

Focus: Transition from traditional NLP to multimodal conversational intelligence. Rana highlighted voice intent modeling as foundational across industries.


Interview & Regional Momentum

Before /function1, Rana visited Abu Dhabi to bring Behavioral Signals’ behavioral-mapping and deepfake detection technology to the UAE, in partnership with RAINCLOUD DEFENSE, led by Norine KC McDonald.

“Partnering with RAINCLOUD DEFENSE enables us to bring edge behavioral‑mapping deepfake detection to the region. — Rana Gujral (PR Web)

During /function1, Rana also gave an interview to Entrepreneur Middle East, sharing insights on deepfakes, voice authenticity, and why behavior-driven AI is essential. Watch the full interview: “Second Edition of /function1 in Dubai Spotlights Technology That Makes Innovation Accessible to All”


Why This Moment Matters

  1. Authenticity is under pressure: Deepfakes are increasingly convincing. Behavioral Signals’ models read behavioral and emotional cues to distinguish real from synthetic.
  2. Behavioral AI is foundational: Detecting voice intent and emotion is not optional — it’s core to trust in digital communications.
  3. MENA is a strategic frontier: The UAE partnership signals our commitment to scalable, trustworthy AI in the region.

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