The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales. They interviewed Vicki Kolovou, Head of Marketing at Behavioral Signals on the current world situation and challenges related to the ongoing Covid-19 pandemic. They mostly discussed how the pandemic is set to impact the SaaS industry, the shifting priorities in sales and marketing, and Vicki shared some tips on what brands can do to reposition themselves.

Vicki agrees that there is a lot of challenges out there. These are difficult times for everyone, even for our customers. Be resilient, know your audience, gather information and read from multiple sources, and show empathy before any marketing or sales action, is what she advises brands.

Enjoy listening and follow Vicki Kolovou on Twitter and Linkedin